New college students are focused on dorm shower water quality and its effects on hair, worrying about hard minerals and potential toxins. Social platforms contain millions of videos demonstrating shower filter installations and hair-protection routines. Search interest for clarifying and hard water shampoos has surged, and retailers and Amazon now market dorm-specific shower heads and treatments. Students share DIY fixes such as apple cider vinegar rinses or bottled water and sometimes install filters for entire dorm halls. Scalp-care products and hair-loss treatments have seen notable market growth, with thinning and hair-loss products up 34% year-over-year in 2024.
"Praying dorm water doesn't ruin my hair," one creator posted on TikTok earlier this month. "Our dorm water thinned my hair out so bad bro get a filter," another commenter warned. "Guys what if I have communal showers and I can't change the filter then what do I do," one panicked. Answering the call, TikTok now hosts 55.3 million videos advising on shower filter installations.
"How I'm protecting my hair from dorm water," one TikTok creator shared, along with her collection of oils, clarifying shampoos, bars, conditioners, and sprays. Over on Reddit, users suggest using bottled water or apple cider vinegar as a final rinse in the shower. Capitalizing on the hype, Amazon now features a dedicated "Shower Heads for College Dorms" section, with prices ranging from under $10 to $150 (not including filter replacements).
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