The secret to Korean beauty: four K-Beauty founders on how to look after your skin
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The secret to Korean beauty: four K-Beauty founders on how to look after your skin
"From glass skin to intensive 10-step routines, Korean skincare has taken off in the past few years, via social media trends, all because of its incredible results. Rooted in Korea's centuries-old beauty philosophies and propelled by cutting-edge skincare innovation, K-beauty - Korean beauty - blends skincare ritual with results in a way that feels both mindful and modern."
"In Korea, skincare is more than a routine; it's a reflection of self-care and respect. From an early age, we learn that taking care of our skin is part of living well, not vanity. It's about consistency, balance, and feeling good in your own skin. It might seem that the beauty standard here is high - and that is true - but I believe this is changing, and the conversation is gradually shifting from perfection to self-expression and wellbeing."
"I always start the day by double cleansing, even in the morning. I firstly use our Haruharu Wonder Black Rice Moisture Deep Cleansing Oil, followed by the Black Rice 5.5 Soft Cleansing Gel. It may sound excessive to some, but it's my favourite ritual to gently remove any overnight buildup and prep my skin for hydration."
Korean skincare combines centuries-old beauty philosophies with cutting-edge innovation to produce visible results through ritualized routines like glass-skin and intensive multi-step regimens. The approach emphasizes consistency, balance, and hydration as expressions of self-care and wellbeing rather than vanity. Double cleansing with an oil cleanser followed by a gentle gel removes overnight buildup and primes skin for hydration. Simple daily wellness rituals — light stretching, warm lemon water, brief gratitude moments, quiet walks, and tea breaks — support mental presence and help sustain a consistent skincare practice. Gentle cleansing and hydration remain central to effective K-beauty routines.
Read at CN Traveller
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