"Just how much money would you spend for the best night of sleep you've ever had? Given how important quality sleep is to your overall health, there are plenty of reasons to set aside more money than you might otherwise for a good mattress, quality pillows and other notable sleep accessories. But deep dives into product reviews and the underlying science aren't the only ways in which buying sleep products are changing. There's also the evolution of a growing high-end market for all things sleep-related."
"Air Mail also chronicled a growing market for high-end sleep technology, with the apex possibly being a $5,000 mattress cover made by the company Eight Sleep. (The company has also gotten attention for making mattresses that collect plenty of biometric data.) That is the Pod 5 Ultra, part of a system that Eight Sleep touts as helping track sleep, keep you heated or cooled, reduce snoring and reduce back pressure."
Spending more on sleep products is increasingly common because quality sleep significantly affects health. A high-end market is emerging for sleep-related goods including smart mattresses, biometric covers, and luxury travel solutions. VistaJet worked with longevity expert Peter Attia to improve sleep for luxury travelers on charter flights. Eight Sleep's Pod 5 Ultra is a $5,000 mattress cover that collects biometric data, controls temperature, reduces snoring, and lessens back pressure. Smart home companies like Mui Lab are adding radar-based sleep tracking to reduce intrusive sensors and appeal to sensitive sleepers. CES reporting signals growing consumer interest in integrated sleep technology.
Read at InsideHook
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