"According to astrocartography, she's supposed to feel this way. The practice uses someone's astrological birth chart-that is, an in-depth study of personality traits based on when and where a person was born-to create a world map intersected with lines representing where luck, love, transformation, or even just good vibes await. When we chat over Zoom, she's brought both her personal chart and my own to demonstrate."
"In Schnaas' case, a Venus line for love, luxury, and ease runs directly through Tulum. "Within three months [of moving to Tulum], I ended up buying a house, and one year later I grew my business threefold," she says. That success led to partnerships with high-end resorts like Rosewood Mayakoba and Four Seasons, Naviva, and a black book of travel agents who now regularly reach out with their clients' birth charts, asking for honeymoon suggestions per her astrocartography analysis."
"Though astrocartography has been around since the 1970s, when it was created by astrologer Jim Lewis, its popularity has been on the rise in recent years-much like that of astrology in general, which has grown into a $3 billion dollar industry in 2025, and is projected to triple in the next half-decade. According to Pew Research Center, 30% of Americans follow astrology, which also explains why it feels so palpably part of the zeitgeist."
Astrocartography maps an individual's birth-chart planetary lines across geographic locations to indicate where particular energies—love, luck, transformation, ease—are likely to manifest. Practitioners read these lines to recommend destinations that align with personal goals or tendencies and to flag places that may present challenges. A Venus line through a location can correspond with increased ease, relationships, and financial opportunity, sometimes prompting major life changes such as property purchases and business growth. The method originated in the 1970s and has grown alongside the broader rise of astrology, prompting travelers to consult it for place-based guidance.
Read at Conde Nast Traveler
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