"In 2016, Joe LoGalbo made a decision that would change his career and the lives of thousands of men. His inspiration came from close to home. "I started this business to help people like my dad," he explains. "Older men who want to have more energy, lose fat, gain muscle, boost testosterone naturally, and reclaim their health and life." That moment marked the beginning of Live Anabolic, a company dedicated to serving men in their 40s, 50s, 60s, and beyond."
"From the start, LoGalbo wanted his company to be about more than just supplements. "To live anabolic means to always be in a state of growth as a man," he says. "It's about getting better and growing as a person. Having more energy. Not settling for average. Not giving in to aging." The word "anabolic" usually refers to building muscle. For LoGalbo, it also became a philosophy. It meant challenging the cultural expectation that men must slow down as they age."
""We create products tailored to men as they get older," he says. "Whether it's testosterone, muscle, fat loss, or energy-our mission is to help them perform at the top of their game in the gym, the boardroom, and the bedroom... let's not get shy talking about that either," he says. This focus on men over 40 turned into the company's edge. Customers praised the supplements for real results. Reviews highlight everything from more energy and mental clarity to increased strength, better body composition,"
Joe LoGalbo founded Live Anabolic in 2016 to help older men improve energy, lose fat, gain muscle, boost testosterone naturally, and reclaim health and life. The company targets men in their 40s, 50s, 60s, and beyond, framing "living anabolic" as continuous growth and resistance to age-related decline. Product development centers on age-specific needs rather than the youth-focused mainstream fitness market. The flagship supplement, TestoGreens MAX, exemplifies the brand focus. Customer feedback reports increased energy, improved mental clarity, greater strength, and better body composition, validating the niche specialization.
Read at Business Matters
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