Is the trad hen-do dead? Behold the rise of the 'zen-do'
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Is the trad hen-do dead? Behold the rise of the 'zen-do'
"You're heading for a bottomless brunch (which may or may not be served by a butler in the buff), wearing a feathered cowboy hat destined for landfill, warmed by the effect of multiple pre-noon proseccos. Feeling zen? Not exactly."
"The hallmarks of a modern-day hen-do seem antithetical to wellness. Anyone who has attended one in the last decade or so - let alone tried to organise one - will be well aware that they can be uniquely draining affairs. They can be uniquely joyful, too, of course. There's nothing like celebrating a woman you love. But even the most devoted of girl gangs will know the dread of another WhatsApp group notification demanding that calendars and bank accounts be cleared for late nights and heavy drinking."
""We're seeing a big shift in how nearly-weds want to celebrate their hen-dos," says Zoe Burke, editor of wedding planning website, Hitched. "Instead of the traditional late-night partying, almost a third now prefer a calm, wellness-inspired 'zen-do'." According to a poll conducted by Hitched, the most popular activities among those seeking zen were spa days, dinners and drinks, and 'cosy, crafty' activities."
Traditional hen-dos often involve bottomless brunches, feathered cowboy hats, and multiple pre-noon proseccos that can leave attendees feeling drained despite moments of joy. The conventional late-night, alcohol-fuelled model is losing popularity as more women opt for calmer pre-wedding celebrations. A 'girls gone mild' trend favors sound baths, wine tasting, spa days, dinners, and cosy, crafty activities. A poll found almost a third now prefer a calm, wellness-inspired 'zen-do'. Broader drivers include growing interest in wellness, Gen Z's acceptance of low- or no-alcohol options (40% of 18–24-year-old drinkers regularly order them), and people marrying later in life.
Read at CN Traveller
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