"Beauty culture is hellbent on assigning spiritual significance to skincare. Holy Grail products and miracle ingredients. Retailers named Mecca and Oh My Cream. Brands called Monastery, Soulcare and Dieux Skin the latter manufactures Deliverance Serum and Baptism Cleanser, publishes Skin Bibles and refers to its customers as a congregation. Corporations absolve skin sins. Cult-favorite moisturizers promise aesthetic immortality via blood sacrifice."
"To borrow from Corinthians, faith is belief without evidence and actually, evidence shows the skincare industry needs your skin more than your skin needs it. I and others have reported about this over and over again: skin is pretty much self-sufficient. Too many topicals can stress out your skin; the science of skincare isn't science or care. Many products are making your skin worse, as is your antiaging routine."
Skincare culture often frames products with religious language and promises, using brand names that imply spiritual or moral significance. The beauty industry demands faith, promoting miracle ingredients and 'holy grail' products despite limited evidence of necessity. Human skin is largely self-sufficient, and excessive topical use can stress or worsen skin. Many antiaging regimens lack supporting science and contribute to environmental harm through petrochemical-filled plastic waste. A moderate approach centers on defining what constitutes an effective routine and prioritizing essential, evidence-based practices over ritualistic product accumulation. Virtue lies between neglect and overconsumption, focusing on simple measures like sun protection, gentle cleansing, and limiting active ingredients to what is necessary.
Read at www.theguardian.com
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