Can snacks help you sleep?

"We probably took the longest time to formulate our sleep chocolate, of any of our products, because sleep is so tough. There's a million different reasons that people can struggle with sleep. We worked with homeopathic doctors, PhD researchers and professional product formulators, to get something that could help with every part of the sleep cycle that could be getting disrupted."

"Some 47% of 1,003 Americans surveyed by mattress company Sleepopolis currently take a sleep aid, with natural supplements like melatonin proving the most popular, in favour of prescription and over the counter medications. Meanwhile in the UK, pharmaceutical products remain the largest sleep aid category, but natural remedies is the fastest growing segment."

Alice Mushrooms launched Nightcap, a mushroom-infused chocolate designed to improve sleep quality, three years ago and has expanded to 2,000 stores across the US. The product combines reishi mushrooms and chamomile for calming effects with magnesium, zinc, and L-theanine to support natural melatonin production and relaxation. Co-founders Charlotte Cruze and Lindsay Goodstein spent considerable time formulating the product by collaborating with homeopathic doctors, PhD researchers, and product formulators to address multiple aspects of sleep disruption. This product reflects broader market trends showing 47% of Americans use sleep aids, with natural supplements increasingly preferred over prescription medications. Both the US and UK rank poorly in sleep quality metrics, driving demand for innovative sleep-enhancing products that blend supplement benefits with convenient food formats.

Read at www.bbc.com