AG1 is a lot less science-y than it sounds

"AG1 is a greens powder containing over 70 ingredients. Most of it is freeze-dried vegetable powder blends. Basically, instead of taking a multivitamin or eating an actual vegetable, greens powders like AG1 claim to be a more convenient way to make sure you're getting all your essential nutrients. The proposed benefits are better energy levels, gut health, digestion, focus, and immunity. You know, things that pesky dieticians say will come from eating a balanced diet."

"I take AG1 first thing in the morning before work. I feel so much healthier and better in my body, say yoga-set-wearing influencers, holding up a glass of murky green liquid. In recent ads, actor Hugh Jackman tap dances, annoying his downstairs neighbors, because the "quality vitamins, probiotics, and superfoods" in AG1 give him boundless energy. He must drink it every morning if he's to do eight shows on Broadway a week, Jackman says with a toothy, affable smile."

"Wolverine isn't the only one getting a boost. AG1 announced in a football-themed ad that it's "endorsing" three student health researchers. "At AG1, we believe that when you're clinically backed, you should back research that moves science forward," a baritone-voiced announcer intones, over footage of young academics posing on the 50-yard line. None of the other smart, science-sounding words hit quite as hard as "clinically backed." In the wellness wild west, you'll"

AG1 is a greens powder with over 70 ingredients, mostly freeze-dried vegetable powder blends, positioned as a convenient alternative to multivitamins or whole vegetables. The product advertises benefits including improved energy, gut health, digestion, focus, and immunity. AG1's marketing saturates podcasts and social media through influencer sponsorships and celebrity ads; recent commercials feature Hugh Jackman and a football-themed spot endorsing student health researchers. The brand uses science-sounding language such as 'clinically backed' to bolster credibility. Critics point out those claimed benefits are the same outcomes dietitians associate with eating a balanced diet.

Read at The Verge