"Adults already tracking more conventional metrics - like exercise ( Strava), sleep ( Oura) and glucose levels ( Supersapiens) - will provide an eager market for the wellness industry's newest, increasingly invasive data-miners. If you're fully committed to optimizing your performance, why stop? What's another $70 annual subscription? Give it six months and the HYROX hive will be confidently discussing their bowel robots in Othership's public sauna."
"A quick rewind: the Aussie swell arrived in the form of social fitness. Down Under, it's extremely rare to work out alone - a vestige of a nationwide sports-centric upbringing - and collectives like Training Mate and The Athletic Clubs helped capitalize on Americans' desire to exercise in groups. A year later, Scandi concepts like cold-weather running and aufguss became mainstream, while Nrthrn Strong, a cross-country skiing workout, burst onto the New York scene."
"In an effort to combat AI-induced brain rot, people are pivoting towards hands-on activities in 2026. These can include solitary pursuits, like getting into pottery or film photography, but I would encourage you to try something that involves socializing with other people, especially if you're single. Go to concerts alone, host dinner parties (and tell your friends to bring friends!), join a club."
Adults already tracking exercise, sleep and glucose provide a ready market for increasingly invasive wellness data-miners and subscription services. Social fitness trends from Australia have normalized group workouts, while Scandinavian practices like cold-weather running, aufguss, and cross-country workouts have entered urban scenes. People are pivoting toward hands-on hobbies in 2026 to counteract AI-induced passivity, embracing solitary crafts or social activities such as concerts, dinner parties, and clubs to expand social networks. Social effort increases opportunities for relationships. Consumption of erotic media and smut is rising among women, signaling an uptick in sexual interest despite broader anxieties.
Read at InsideHook
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