"Google has completely transformed how we all find, find out and buy online. Most likely, when you think of something you need or want, even if you already know where to go, you'll search on Google first and then continue your journey. Google's algorithm is amazingly well developed in understanding what people are after and then ranking results by relevancy and authority on the topic. However, this is not an article about SEO. It is about website search."
"Because of how advanced Google has become, this presents a massive challenge of perception for website developers implementing on-site search. Client's and indeed users' expectation about how search should work is based on how Google works. Given this very high bar exists, a poorly performing website search tool can be very annoying for site users and potentially damaging to a brand. Google has invested probably billions of dollars in perfecting their search algorithms."
Google transformed how people find and buy online, making users default to searching on Google even when they know a destination. Google ranks results by relevancy and authority, creating high user expectations for search. On-site search must meet those expectations to avoid frustrating users and harming brand reputation. Content-rich sites generally require an effective site search, which often becomes one of the most visited pages. Achieving high-quality on-site search requires time, expectation management, and investment in robust search tools such as Umbraco built on the Apache Lucene engine.
Read at The Drum
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