"Are you getting your website up for success? Every business owner worth their salt knows the importance of a good website for their business, even if it's just a static one-page design, leading people to contact you directly and giving you a digital home to reinforce your visibility. But even with that one page, is it really enough, and have you paid enough attention to the important foundations of a good website?"
"Globally, 58% of web traffic comes from mobile users, and if your website isn't designed to accommodate the device it is being viewed on automatically, this will be a massive turnoff for the majority of the population. These findings, as noted on Statistica, show that these figures are pretty consistent across the world, with over half of people accessing the internet doing so via mobile devices, so it doesn't matter where in the world you operate or the countries you can view and engage with your website, it needs to be responsive."
An effective business website is essential even as a simple one-page presence, providing contact pathways and reinforcing visibility. Multiple aspects and functions must be considered when building a site to attract traffic and engagement. Mobile responsiveness is critical, as over half of global web traffic originates from mobile devices and many users shop via mobile. Slow load times drive users away; surveys show a majority will abandon sites taking longer than three seconds, with optimal speeds under two seconds. Proper foundational design and performance are necessary to avoid lost conversions and maximize online impact.
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