"Steve Sewell is the CEO and co-founder of Builder, a next-generation visual design and collaboration tool for web content creators and developers. Builder includes a WYSIWYG designer for the marketing folks, and it has a great deal to offer the developers too. Basically, Builder is a system that allows for fully customized components to be laid out in the UI, then connected with APIs and data stores, all without losing the ability to still modify the underlying components."
"We just build up pieces connected to you. It is API-driven because our whole goal is to make sure that you can have a good end-to-end workflow. Marketing on your team can jump in, make a new page, configure an A/B test and run it and then see the conversion metrics without going through code deploys and stuff like that."
Builder is a visual design and collaboration platform that combines a WYSIWYG interface for marketers with developer-focused customization and code access. The platform lets teams lay out fully customized UI components, connect them to APIs and data stores, and continue modifying underlying components. Builder supports end-to-end workflows where marketing can create pages, configure A/B tests, run them, and view conversion metrics without code deploys. The product is API-driven to ensure integration with existing tech stacks. The company must educate the market to counter assumptions that drag-and-drop tools are low-quality, slow, or buggy amid rapid JavaScript ecosystem innovation.
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