"As an agency owner myself for several decades, I know that the daily grind of owning an agency has us focusing on client demands with little time to take on new challenges. But what if I were to tell you that thousands of agencies, big and small, are already providing web accessibility as part of their offering? Digital, SEO, web development, performance, media, and design agencies are already seeing great value in web accessibility, for them and for their clients."
"AI-powered web accessibility solutions are game-changing for agencies because they make it straightforward and efficient to offer web accessibility to all of your clients, without missing a beat. Therefore, you can confidently provide this service without having to consider project constraints or budgets. This will enhance your reputation as an inclusive agency as you make it a point to ensure that all of your clients' websites are accessible to people with disabilities. This in turn helps with maintaining online reputation management for your clients."
Agencies often prioritize client demands and lack bandwidth to adopt new initiatives, causing web accessibility to be deprioritized. One in four people in America have a disability that affects web interactions, creating a significant audience and legal and ethical imperative. Automation and AI innovations make accessibility implementation straightforward, cost-effective, and scalable. Agencies can differentiate by offering inclusive services, improve user experience and site performance through accessibility improvements, and manage client reputations by ensuring accessible websites. AI-powered accessibility tools allow agencies to deliver accessibility across projects without major budget or timeline impacts.
Read at The Drum
Unable to calculate read time
Collection
[
|
...
]