Wix has launched Wixel, an AI-driven visual design platform aimed at simplifying design tasks and improving accessibility for users with varying levels of expertise. The platform allows users to perform complex functions effortlessly, such as background removal and image generation. The user interface is intuitive, featuring guided prompts to aid navigation. While currently basic, Wixel is expected to expand its capabilities with advanced features such as video creation. Wix co-founder Avishai Abrahami highlights the company's mission to democratize design tools for everyone.
Wix is committed to simplifying complex technologies, making Wixel easy to use while also capable of advanced design functions.
Avishai Abrahami emphasizes that Wixel aims to democratize access to powerful design tools, catering to all levels of expertise.
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