"a recently published patent from Google that outlines how Google could generate real-time landing pages for e-commerce stores based on user context (new vs returning, brand loyal, price sensitive, etc.)."
"Google could create new landing pages from the SERPs if yours isn't good enough (based on this patent). Great catch from Joshua Squires at Amsive on LinkedIn -> AI-generated content page tailored to a specific user. And sounds like it could be used for advertising AND organic."
"Techniques for generating an artificial intelligence (AI)-generated page for a first organization. The system can include a machine-learned model configured to generate the AI-generated page. The system can receive from a user device associated with a user account, the user query. Additionally, the system can generate a search result page for the user query."
Google has filed a patent describing a system that uses machine-learned models to generate custom landing pages in real-time for e-commerce organizations. When users perform searches, the system evaluates the relevance of the organization's existing landing page by calculating a landing page score. If the score falls below a threshold, Google generates an alternative AI-created page specifically tailored to the user's context, including factors like whether they are new or returning customers, brand loyalty, and price sensitivity. This AI-generated page would then appear in search results instead of the original landing page, potentially applying to both organic search and advertising contexts.
#google-patent #ai-generated-content #search-results-optimization #e-commerce-landing-pages #user-personalization
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