"Build to order [build_to_order] (Vehicle ads only): The vehicle isn't immediately available in dealership inventory, but it can be customized and ordered by the customer directly."
"Note: The preorder [preorder] value should only be used for new products that haven't been released yet. Existing products that are out of stock and will be back in stock at a later date that you're accepting orders for should use backorder [backorder]."
Google has introduced a new availability attribute called 'Build to order' specifically for vehicle listings in Google Merchant Center. This attribute allows dealerships to list vehicles that are not immediately available in inventory but can be customized and ordered by customers. The distinction is important: 'preorder' should only be used for new products not yet released, while 'backorder' applies to existing products currently out of stock but expected to return. The 'build to order' attribute fills a specific niche for vehicles that can be specially configured upon customer request. Missing this condition setting can result in product rejection.
#google-merchant-center #vehicle-ads #availability-attributes #build-to-order #e-commerce-product-listings
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