""Last year wrist-borne wearables actually shrank, there was a shift to smaller cheaper wrist-borne wearables primarily driven in India and in Asia while Ring wearables, we basically doubled in size,""
""So we're growing at north of 100%.""
""Well, we use the Advisor because it's an infinitely empathic and infinitely patient partner who understands intimately my physiology and is always there for me,""
Smartwatch and fitness tracker popularity has cooled, with wrist-borne wearable sales flat or declining. Wrist-borne wearables shrank last year, and markets shifted to smaller, cheaper wrist devices primarily in India and Asia. Ring wearables doubled in size, with Oura reporting growth north of 100% driven by demand for its $349 Ring 4. The Oura ring measures sleep, stress, menstrual cycles and perimenopause symptoms and includes an AI Advisor that functions as a personal health coach. Female customers particularly value the Advisor, describing it as an empathic, patient confidante that understands their physiology.
Read at Fortune
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