"Nearly half a century after it first debuted, Timex is revisiting a pivotal chapter in horological history with the reissue of the SSQ - its first-ever LCD digital watch. Originally launched in 1975, the SSQ represented a major turning point not only for Timex but for the entire watch industry. It arrived at a time when digital technology was beginning to redefine how people interacted with time itself, marking the dawn of a new era that favored precision and innovation over tradition."
"Short for "Solid State Quartz," the SSQ was among the earliest LCD (liquid crystal display) watches available to the public. Unlike LED watches that required a button press to illuminate the display, the SSQ featured an always-on digital screen, a revolutionary feature at the time. It brought a new level of convenience and functionality to everyday wearers, combining cutting-edge technology with the brand's signature durability."
"To understand the significance of the SSQ, it's important to revisit the climate of the 1970s - a decade when quartz movements and digital displays reshaped the global watch market. The rise of electronic watches had thrown the mechanical industry into disarray, and brands were forced to adapt or risk obsolescence. Timex, known for its affordability and reliability, responded with a series of innovations that bridged accessibility and technology, culminating in the SSQ."
The SSQ debuted in 1975 as Timex's first LCD digital watch and marked a major turning point in watchmaking. The 1970s saw quartz movements and digital displays reshape the global market, forcing mechanical brands to adapt. Timex combined affordability and reliability with technological innovation, producing the SSQ—short for "Solid State Quartz"—which offered an always-on LCD screen unlike LED models that required a button press. The SSQ delivered convenience, functionality, and durability to everyday wearers. The original design emphasized minimalist execution and a stainless steel case, and the reissue recreates that pioneering aesthetic and futuristic charm.
Read at stupidDOPE | Est. 2008
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