"The Portland-based company has been making pocket knives and other tools designed for daily use since 2012and built a hugely devoted fan base along the way. That's thanks to the quality of the materials, the thoughtful details, and the minimalist design language that go into every piece. Can you see where I'm going here? Yeah, you got it. Turns out the elements that make for a successful folding knife or keychain also happen to translate quick neatly to the world of durable tool watches."
"Which is why, in the middle of last year, The James Brand teamed up with the folks at Timex to create a limited-edition, hard-wearing GMT from grade 5 titanium that fans of both brands snapped up with all due speed. Later in the year, they did it againthis time with a colorful dial and bezel. And then? Crickets. Timex The James Brand x Timex GMT."
The James Brand is a Portland-based company known for pocket knives and everyday carry tools since 2012 and built a devoted fan base through quality materials, thoughtful details, and minimalist design. The James Brand partnered with Timex to produce limited-edition 41mm GMTs, initially in grade 5 titanium and later with a colorful dial and bezel, both selling rapidly. The latest third iteration replaces titanium with stainless steel for added wrist heft and introduces a forged carbon dial and crown inlay. The watch maintains a Miyota 9075 automatic movement that permits independent hour-hand adjustment, preserving practical GMT functionality.
Read at www.esquire.com
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