"No matter how many times a smartwatch brand describes its device as delightful or beautiful in the keynote, it will still be a bulky piece of metal with red and green glowing sensors. That's okay. We accept technology's aesthetic flaws because of the functional purpose it serves. I don't need my laptop to be pretty -- I need it to write this article. I don't need my smartwatch to be as luxurious as a Rolex -- I need it to record my workouts."
"It ditches the hard metals that debuted with the Ring 4 for a soft, airy palette of pastels and rich colors. Four $500 smart rings are a part of this lineup: petal (a pastel pink), tide (a pastel blue), cloud (a creamy white), and midnight (a rich navy). A whisper of stylish quiet luxury wrapped in a techy health-tracking package, the ring is $150 more than the starting price of its original Ring 4 lineup."
"The lineup and its vibrant array of colors seem to appeal more to a feminine clientele than its original Ring 4 lineup of neutral metals. More of a fashion statement than an everyday tech accessory, Oura bills the Ceramic ring as a personal touch that can further reflect the style and taste of its wearer, letting their style, whether that's an airy white ring or a daisy pink ring, "ring true.""
Most technology is ugly and unappealing to an artful eye and is tolerated for functional purposes. Oura's Ceramic smart ring abandons hard metals for a soft, airy palette of pastels and rich colors, offered in four $500 options: petal, tide, cloud, and midnight. The Ceramic is positioned as quiet luxury and costs $150 more than the original Ring 4 starting price. The collection leans toward a feminine, fashion-forward clientele and aims to serve as a personal style statement while maintaining health-tracking functionality. Oura added multi-ring app support to let users swap rings without disconnecting devices.
Read at ZDNET
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