"It's a good time to be Oura, the world's most prominent smart ring company. The company debuted the Oura Ring 4 in late 2024 with an updated design, slimmer sensors, and software updates. It was an unmitigated success-out of 5.5 million Oura rings sold since its inception in 2013, nearly half of them were sold in the past year. Oura continues to add women's health features and partners to its software offering."
"Keeping momentum going, Oura announced a new ceramic smart ring lineup today, along with multi-ring support in the app, as well as a new milled-aluminum case that recharges via USB-C and can charge your ring up to five times. You can even request blood panels through the app. Oura rings are almost instantly recognizable today-I can spot that brushed silver or rose gold finish anywhere."
Oura released the Oura Ring 4 in late 2024 with an updated design, slimmer sensors, and software updates. Total sales reached 5.5 million rings since 2013, with nearly half sold in the past year. Oura added women's health features and partnerships, announced a Fort Worth, Texas manufacturing facility to support the US Department of Defense, and secured a US International Trade Commission ruling favoring the company while competitors face a sales ban. Oura launched a Ceramic Collection in four colors, enabled multi-ring app support, introduced a milled-aluminum USB-C charging case that provides up to five charges, and added blood-panel requests through the app.
Read at WIRED
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