"India's smart ring market remains small, with shipments falling 30.6% in 2025 compared to a year earlier, and average selling prices declining 8.7% to $159.7, according to IDC, as lower-cost brands expand their presence in the country."
"The decline reflects the category's relatively new status in India, where smart rings remain a niche product, with limited awareness and relatively high prices despite the availability of lower-cost options, Vikas Sharma, senior market analyst for wearable devices at IDC, said."
"Oura is positioning the Ring 4 as a premium health device, combining hardware with a subscription service that delivers personalised insights on sleep, activity and recovery. That combination of positioning and services sets the company apart from many local players, who largely compete on price."
Oura, a Finnish smart ring manufacturer, is entering the Indian market with its Ring 4 priced between ₹28,900 and ₹39,900, plus a ₹599 monthly subscription. This launch directly competes with Ultrahuman, which offers the Ring Air at ₹28,499 and Ring Pro at ₹42,990. India's smart ring market is experiencing contraction, with shipments declining 30.6% in 2025 and average selling prices dropping 8.7% to $159.7. The market remains niche with limited awareness and constrained growth due to limited competition and weak marketing efforts. Ultrahuman currently leads with 30.4% market share, followed by Gabit at 18.3%. Oura differentiates itself by positioning the Ring 4 as a premium health device with personalized insights on sleep, activity, and recovery, contrasting with local competitors' price-focused strategies.
Read at TechCrunch
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