"MB&F, the independent Swiss watchmaker renowned for boundary-pushing designs, has returned with its annual M.A.D. Edition release. This year, the brand joins forces with BritishNigerian artist Yinka Ilori to present three new M.A.D. 1S timepieces under the theme Grow Your Dreams. Available in Sun, Nature, and Water editions, each model merges MB&F's innovative horology with Ilori's colorful storytelling, creating an inspiring collection of wearable art."
"Yinka Ilori has built a global reputation for blending bold color palettes with layered cultural narratives. His work frequently reflects themes of joy, hope, and heritage, expressed through contemporary design. For MB&F, this collaboration marks a continuation of its tradition of inviting outside creatives into its horological world. Together, the watchmaker and the artist have created timepieces that are not just instruments for keeping time, but also expressions of personal and collective aspiration."
"The Foundation: The M.A.D. 1S Launched at Geneva Watch Days 2024, the M.A.D. 1S quickly became a favorite among collectors for its streamlined form and inventive engineering. The new Ilori-designed series builds on that foundation, infusing the watch with tactile details, vibrant colors, and symbolic motifs. While maintaining the familiar contours of the M.A.D. 1S, these limited editions elevate the watch into a statement piece that bridges horology and contemporary art."
MB&F partnered with British-Nigerian artist Yinka Ilori to produce three M.A.D. 1S limited editions themed Grow Your Dreams: Sun, Nature, and Water. Each edition merges vibrant color palettes and symbolic motifs with MB&F's streamlined M.A.D. 1S design to create wearable art that evokes optimism, growth, and imagination. Each variant is limited to 400 pieces. The collaboration leverages Ilori's layered cultural narratives and joyful aesthetic alongside MB&F's inventive engineering. The watches retain the M.A.D. 1S contours while adding tactile details and vibrant finishes. Each timepiece houses a Swiss-made LaJoux-Perret G101 single-cylinder movement refined by MB&F.
Read at stupiddope.com
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