The JBL Tune Beam 2, launched in April as part of the Tune Series 2, marks a significant upgrade over its predecessor, integrating features like spatial audio and active noise cancellation. Priced at Rs. 5,499, it competes in a crowded market against both audio-focused brands and smartphone manufacturers such as Realme. JBL’s strategic pivot towards feature-rich products is clear, aiming to attract a diverse user base with enhanced audio technology and customization options. Despite its basic aesthetics, the new model stands out in performance and user experience.
The JBL Tune Beam 2 is part of a strategic shift by JBL, focusing on feature-rich devices that enhance user-customization, competing effectively in the dynamic audio market.
With a price of Rs. 5,499, the JBL Tune Beam 2 competes not just with dedicated audio brands like Sony and Skullcandy, but also smartphone manufacturers like Realme.
Improvements in audio technology, including spatial audio and active noise cancellation, position the JBL Tune Beam 2 as a potentially compelling choice for diverse consumers.
The design, while comfortable and available in appealing colors, remains basic, adhering to classic JBL aesthetics with a slightly bulky case for portability.
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