Omega has begun selling the Seamaster Diver 300M Chronograph 007 First Light ahead of the game’s release. The watch closely matches the contemporary Seamaster Diver Chronograph while adding bronze elements to connect with the game’s color palette. The ring around the hour and minutes sub-dial and the seconds hand are coated in nine-karat bronze gold, creating a more distinctive look than the standard monochrome version. The sapphire crystal caseback is stamped with 007 First Light and displays the watch’s movement. The edition carries no premium over the standard version, but the retail price remains $9,400. It is also the first Bond-specific Omega watch not first seen in a Bond film, aligning with growing game collaborations with watch brands.
"Omega has started selling the Seamaster Diver 300M Chronograph 007 First Light. And no, it's not cheap. This iteration of the existing Seamaster Diver Chronograph mirrors the contemporary version quite closely, but adds some places of bronze to the dial to set it apart and tie it to the color palette of the game. The ring around the hour and minutes sub-dial, as well as the seconds hand, are now coated in nine-karat bronze gold, which makes it stand out a lot more than the regular, monochromatic version."
"You'll be able to see 007 First Light stamped on the sapphire crystal caseback, which showcases the watch's beautiful movement. This edition doesn't have a premium over the standard version, although given that this watch will still retail for $9,400, it's not something all fans of First Light are likely going to bundle with their game purchase."
"It's also the first time Omega has released a Bond-specific watch that wasn't first seen in a Bond film. James Bond has worn Omega since GoldenEye in 1995, replacing Rolex as the spy's watch brand of choice. The last release came alongside Daniel Craig's last Bond film, No Time To Die, with the Omega Seamaster Diver 300M 007 Edition. Without a new film on the horizon, or a replacement for Daniel Craig, having a new edition tied to the re-launch of James Bond in the video game space makes sense."
"That's especially so when you look at how many modern games have started collaborating closely with prestigious watch brands. Hamilton, which, like Omega, is owned by the Swiss watch giant Swatch, has released numerous watches to tie in with their appearances in games like Death Stranding 2: On The Beach, Resident Evil Requiem, and Call of Duty Black Ops 7."
Read at GameSpot
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