"Coros' Nomad is marketed as a "go-anywhere, do-anything" adventure watch. It's got GPS and offline maps and will track a lot of activities, from yoga to bouldering. There's an "Adventure Journal," which the marketing copy promises will help you record "every step, catch, and summit." While it doesn't have some of the bells and whistles of a more expensive competitor like Garmin, it's a product seemingly aimed at campers, backpackers, and other outdoorsy types who aren't satisfied with something all-purpose like an Apple Watch."
"A really well-designed device isn't going to need much marketing - word of mouth was enough to get me to try out the Haribo Mini Power Bank, the lightest 20,000mAh battery on the market and possibly also the cutest. There's also lots of room to beat the price of Garmin smartwatches - the high-end models cost more than a grand."
Coros Nomad is positioned as a go-anywhere, do-anything adventure watch with GPS, offline maps, and broad activity tracking ranging from yoga to bouldering. The watch includes an Adventure Journal designed to record every step, catch, and summit. The product targets campers, backpackers, and outdoors-oriented users seeking more specialized features than all-purpose smartwatches. Outdoor recreation participation and rising incomes support demand for smartwatches among hikers, the most popular activity. Backpackers are highly gear-focused, making word-of-mouth powerful for well-designed devices. The Nomad's $349 price undercuts many Garmin models while offering map downloads that some competitors lack.
Read at The Verge
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