"I've said it before, and I'll say it again: most technology is ugly and unappealing to an artful eye. No matter how many times a smartwatch brand describes its device as delightful or beautiful in the keynote, it will still be a bulky piece of metal with red and green glowing sensors. That's okay. We accept technology's aesthetic flaws because of the functional purpose it serves."
"It ditches the hard metals that debuted with the Ring 4 for a soft, airy palette of pastels and rich colors. Four $500 smart rings are a part of this lineup: petal (a pastel pink), tide (a pastel blue), cloud (a creamy white), and midnight (a rich navy). A whisper of stylish quiet luxury wrapped in a techy health-tracking package, the ring is $150 more than the starting price of its original Ring 4 lineup."
Oura introduced a Ceramic smart ring lineup that replaces hard metals with soft, airy pastels and rich colors. The lineup includes four $500 rings: petal, tide, cloud, and midnight. The Ceramic option emphasizes fashion and quiet luxury while maintaining health-tracking functionality, and it costs $150 more than the original Ring 4 starting price. The colors and materials appear aimed at a more feminine or style-focused clientele and position the ring as a fashion statement as well as a wearable health device. Oura added multi-ring support in the app to enable easy switching between rings without reconnecting.
Read at ZDNET
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