"I've said it before, and I'll say it again: most technology is ugly and unappealing to an artful eye. No matter how many times a smartwatch brand describes its device as delightful or beautiful in the keynote, it will still be a bulky piece of metal with red and green glowing sensors. That's okay. We accept technology's aesthetic flaws because of the functional purpose it serves."
"The lineup and its vibrant array of colors seem to appeal more to a feminine clientele than its original Ring 4 lineup of neutral metals. More of a fashion statement than an everyday tech accessory, Oura bills the Ceramic ring as a personal touch that can further reflect the style and taste of its wearer, letting their style, whether that's an airy white ring or a daisy pink ring, "ring true.""
Oura launched a Ceramic smart ring collection that replaces hard-metal finishes with soft, airy pastels and richer colors. Four Ceramic variants—petal (pastel pink), tide (pastel blue), cloud (creamy white), and midnight (rich navy)—retail around $500 each, about $150 more than the original Ring 4 starting price. The Ceramic lineup emphasizes jewelry-like aesthetics and positions the ring as a fashion-forward accessory appealing especially to a feminine clientele. The rings remain health-tracking devices and Oura added multi-ring support in the app so users can switch rings without disconnecting and reconnecting devices.
Read at ZDNET
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