"It all started with a slapshot. In 1983, at the tail end of the quartz crisis that saw the mechanical watch industry go into free fall, Japanese electronics brand Casiowith its lead designer, Kikuo Ibereleased the first-ever G-Shock. While not the first tool watch in history, the original G-Shock was an innovator in that it took something as delicate as a watch and packaged it in a silhouette built to withstand anything. Literally, anything. Even a hockey player's slapshot, per the brand's iconic television commercial."
"For decades, G-Shock watches have been the watch preferred by soldiers, firefighters, and police due to their physical toughness and accurate quartz timekeeping. In October 2017, Casio took the Guinness World Record for the "Heaviest Vehicle to Drive Over a Watch," which is a real category, after a 25-tonne truck rolled over a G-Shock in Kodama, Japan. Afterward, the damn thing kept on ticking."
"Typically, the origins of must-have accessories aren't as compelling as the accessories themselves. In watches, though, there's a handful of legendary stories. G-Shock was born because for one man, his worst fears about his watch came true. In 1981, Casio engineer Kikuo Ibe bumped into a fellow pedestrian, which left the delicate mechanical watch his father gifted him in pieces. That disaster sparked in Ibe a desire to create the world's first"
The G-Shock originated in 1983 when Casio lead designer Kikuo Ibe developed an ultra-durable, shock-resistant watch after a personal incident destroyed his father's mechanical watch. The design prioritized impact protection, rugged silhouette, and accurate quartz timekeeping, addressing the quartz crisis era. G-Shocks became favorites of soldiers, firefighters, and police for reliability and toughness. In October 2017 Casio set a Guinness World Record when a 25-tonne truck drove over a G-Shock and it kept working. The DW5600 exemplifies the line with versatile casual styling, robust construction, and dependable performance for everyday wear.
Read at www.esquire.com
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