"The Olympics partnership not only reflects the growing role of wearable technology in accurately tracking and optimizing health outcomes, but also underscores Oura's top dog status in the health tech space, as competition abounds and the market heats up. Also: The Oura Ring is the Department of Defense's not-so-secret weapon Since 2024, Oura has supported several Team USA National Governing Bodies, including US Ski & Snowboard, USA Hockey, US Speed Skating, and Women's Soccer."
"These partnership opportunities aren't just good for Oura's exposure. It also allows the company to further investigate key features of the smart ring, such as its ability to connect different areas of health, including sleep, activity, diet, recovery, and more. Oura did as much in 2025, when it studied sleep therapy, recovery, and the US Speed Skating and Women's Soccer team's ability to sustain peak performance throughout training and competition. In the past, Oura's studies have led to the launch of new features."
Oura became the official wearable of Team USA and the 2028 Olympic and Paralympic Games, supplying Oura Rings to athletes and serving as the exclusive provider of health-tracking wearables. The partnership includes research collaboration to investigate performance and support athlete success. Oura has partnered with other US organizations, including the Department of Defense, to study human potential and health-tracking capabilities. Since 2024, Oura has supported several Team USA National Governing Bodies such as US Ski & Snowboard, USA Hockey, US Speed Skating, and Women's Soccer. Partnership studies have informed feature development, including research in 2025 on sleep therapy, recovery, and sustaining peak performance.
Read at ZDNET
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