In 2024, India's smartwatch shipments saw a significant decline of 30% year-on-year, marking the first annual dip as consumers shifted away from cheap brands. In contrast, Apple Watch defied this trend by achieving a remarkable 141% increase in shipments. As noted by Counterpoint analyst Anshika Jain, many users are moving towards advanced smartwatches for enhanced features. Despite this success, the Apple Watch only accounted for about 2% of the overall smartwatch market, yet it played a pivotal role in bolstering premium segment growth in India.
Counterpoint senior analyst Anshika Jain stated that the Apple Watch experienced substantial growth as "some experienced users gradually moved to advanced smartwatches" that provide enhanced health insights and smartphone integration.
Despite the overall 30% drop in India's smartwatch shipments in 2024, the Apple Watch saw an impressive 141% increase, showcasing Apple's resilience in a challenged market.
Jain noted, "We expect this growing trend to continue in 2025," highlighting a potential shift in consumer preferences towards higher-quality, feature-rich smartwatches.
The rise of the Apple Watch contributed to a 147% growth in premium smartwatch shipments in India, with Apple capturing 50% of that segment, outperforming competitors.
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