Joshua Shapiro, after serving as a school principal, reignited his passion for traditional craftsmanship by creating handmade watch dials. His brand, J.N. Shapiro, now produces luxurious, hand-guilloché’d watches that are highly valued, with pricing largely out of reach for the average consumer. The new Infinity Series Pure offers a more accessible option at $26,000 while still showcasing intricate details and craftsmanship. Sourcing movements from Swiss manufacturers and focusing on their unique dials allows Shapiro to cut costs while maintaining quality, drastically reducing production times for a luxury watch, attracting more collectors.
Joshua Shapiro has successfully combined traditional watchmaking techniques with contemporary market needs, allowing him to offer exquisite timepieces at a lower price point.
The Infinity Series Pure reflects a careful balance of sourcing components strategically while maintaining the artisanal quality that defines J.N. Shapiro's timepieces.
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