
"The buzzy concerns around AI in Hollywood will be grounded by the reality of what audiences increasingly crave: craft, meaning, and shared experiences. The industry will start to realize that there is a stark difference between "content creators" (those willing to trade control for speed) using AI to make ads and social media content, and artists (those not willing to trade control for speed) who only favor emerging technology that preserves control and precision to help new and better stories be told."
"The technology and models that ultimately elevate the craft will get lasting traction in Hollywood, while the prompt-based slop tools will focus more on social and content creator use-cases. Finally, the idea of personalized films with audience cameos will be humbled by the realization that people favor shared experiences. People want to be inspired by craft - and they want a common experience to discuss (or even share, in theaters!) with friends."
Audiences increasingly seek craft, meaning, and shared experiences rather than rapid, AI-generated novelty. A clear divide will emerge between content creators who trade control for speed and artists who demand precision and control from technology. Tools that genuinely elevate craft will gain lasting traction in film and entertainment, while prompt-driven, lower-quality tools will concentrate on social and creator-oriented content. Behind-the-scenes proof of craft will become central to audience trust as mass AI content breeds skepticism. Hardware-software integration will become a stronger competitive moat as startups build unique, tightly coupled products.
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