Windermere's OB Jacobi on real estate industry divides
Briefly

Windermere's OB Jacobi on real estate industry divides
"“Having very clear values and sticking to it is leadership No. 1.”"
"“Avoiding needless conflict... agents are after each other. As a leader, we've got to be really careful to not do the harm to them.”"
Strong brokerage leadership is defined by clear values and a commitment to those principles, as discussed by Jacobi from Windermere. He emphasizes that adhering to values not only guides decision-making but helps attract agents who resonate with those ideals. Additionally, in an increasingly combative competitive landscape, leaders must avoid needless conflicts and maintain a balance to enable agents to serve their clients effectively. Jacobi critiques the one-size-fits-all approach of national brands, emphasizing the difficulties that arise from governing local markets from a distance.
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