"We want our men's and women's national teams to be America's teams. We want them to be the most followed, and to be the favorite teams of Americans."
"Both teams have been close to the top 10, with the women in the top five, so we're already in a good place and hopefully we'll continue that."
"We have an opportunity with this summer, the Women's World Cup next year, the LA Olympics [in 2028] and then the 2031 World Cup to really propel the men's and women's national teams to be the top teams in America in any sport."
"From a participation standpoint and a fandom standpoint, we're focused on soccer truly being everywhere in the US."
US Soccer's CEO JT Batson has set a goal for the men's and women's national teams to become the most popular sports teams in America. The women's team currently ranks 14th and the men's team 43rd in popularity. A successful World Cup campaign could enhance their standings. Batson emphasizes the importance of upcoming events, including the Women's World Cup and the LA Olympics, to boost soccer's presence and participation across the country. The ambition is to make soccer a leading sport in every community.
Read at www.theguardian.com
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