"What's great about this country is America started the tradition where the richest consumers buy essentially the same things as the poorest, Andy Warhol wrote in 1975. You can be watching TV and see Coca-Cola, and you can know that the President drinks Coke [and] you can drink Coke, too."
"Fifty years later, it's still true that the Diet Coke Donald Trump is chugging by the caseload in the Oval Office is exactly the same stuff his public can buy in a local shop. But the idea that mass consumerism is characterised by equality is about as dead as Warhol is."
"Airlines are the most obvious example of this, of course. What used to be a standard experience (a free checked bag and snacks) are often now add-ons. And the airline model is steadily infiltrating other spaces, even the cinema."
"The movie theater is and always has been a sacred democratic space for all and this new initiative by @AMCTheatres."
Andy Warhol noted in 1975 that American consumerism allowed the richest and poorest to enjoy the same products. However, this notion has changed significantly. Today, many products and experiences are segmented into tiers to maximize profit. Airlines exemplify this shift, with standard services becoming add-ons. The cinema industry is following suit, with chains like AMC introducing tiered pricing for better seats. This strategy has faced backlash, as the cinema has traditionally been viewed as a democratic space for all.
Read at www.theguardian.com
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