In 1969, the Martin & Woltz agency won the Virginia Tourism account with a campaign built around “Virginia is for Lovers.” The slogan first appeared in Bridal Magazine with historic couples from Virginia to attract younger couples. Fifty years later, the tagline remains official and continues to define the state. Romance appears across Virginia’s culture, landscape, and lifestyle, including wine country, oysters, outdoor dining, and beautiful scenery. Movies about love and relationships were filmed locally, including “Dirty Dancing” and “Loving,” which centers on a Virginia couple and a 1967 civil rights case. Virginia’s farm-to-table dining, quaint villages, coastal sunrises, and LOVEworks sculptures reinforce the romantic identity, with date-night restaurant picks featuring intimate interiors or scenic outdoor dining and shareable dishes and desserts.
"In 1969, the Martin & Woltz agency won over the Virginia Tourism account with a new campaign driven by their original slogan: "Virginia is for Lovers." It first ran in Bridal Magazine, depicting historic couples from the state to bring in younger couples. Fifty years later, it's still the official Virginia tagline and continues to define the state."
"Romance finds a way into every part of the local culture, landscape, and lifestyle. Virginia's wine country and oysters are world-renowned, outdoor dining is practically a way of life there (that'll happen when vineyards are so plentiful), and the scenery is unbelievably beautiful. Plenty of movies about love and relationships were even filmed locally, including "Dirty Dancing" and "Loving," which follows the Virginia couple who proved that interracial marriage bans violate the 14th Amendment in a 1967 civil rights case."
"Paired with the fabulous Virginia farm-to-table scene, quaint villages, coastal sunrises to the east, and the famous network of "LOVEworks" sculptures, there's no escaping the state's knack for romance. The local dining expresses this legacy through food. Read on for the most romantic date-night spots in Virginia to get the most out of the state that's "for Lovers.""
"Each of these features offers intimate interiors or scenic outdoor dining, and serves date-night-friendly dishes like shareable plates and desserts. Bloom Restaurant & Wine Bar in Roanoke. The Ivy Inn Restaurant in Charlottesville. Vermilion in Alexandria."
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