Xbox Game Pass Ad Reminds People That New Games Are Added All The Time, As Big Game Is Set For Removal

"The "New Games Added All The Time" ad focuses on a sad-looking, tired person sitting inside a disc-return box waiting for someone to return a game so they can play it. This is meant to highlight how people used to rent games at places like Blockbuster but had to wait, in some cases at least, for people to return their copies."

""That was then," the ad states before cutting to the person sitting at their desk at home and booting up a game from the Game Pass library. "Now, new games are added all the time," the ad says. Microsoft normally adds games to Game Pass across two waves each month, and there are currently more than 850 titles available to Game Pass Ultimate subscribers."

"While it's true Microsoft adds more and more games to the Game Pass library on an ongoing basis, the company also removes games twice a month as well. For October, one of the titles set for removal is Stalker 2, and some people are complaining about this given it was heavily promoted by Microsoft as an Xbox console exclusive. It's being removed this month presumably due to the expiration of an agreement, as the game lands on PS5 on November 20, which is exactly one year after the game came to Xbox Series X|S."

Microsoft released an Xbox Game Pass advertisement portraying a tired person trapped in a disc-return box to evoke past rental waits. The ad contrasts that image with someone immediately booting a game from the Game Pass library and uses the tagline that new games are added all the time. Microsoft typically adds games in two waves each month and Game Pass Ultimate currently offers more than 850 titles. The library also experiences removals about twice monthly; October removals include Stalker 2 due to an expiring agreement before its PS5 release. Microsoft raised Game Pass Ultimate from $20 to $30 monthly, while many major retailers still list it at $20.

Read at GameSpot