"Comparisons between Treyarch and series creator Infinity Ward were common on internet forums, and a general sentiment among fans and even some industry figures was that the former was the franchise's "B-team." Treyarch's 2006 game Call of Duty 3 was a competent World War II shooter, but it was quickly overshadowed the following year by Infinity Ward's Modern Warfare--a downright revolutionary game that set a new standard for first-person shooter campaigns and online multiplayer modes."
"The twisty story of Call of Duty: Black Ops jumped between different points of time and perspectives. For the first time, Call of Duty ventured into a new historical period, with the Cold War era offering Treyarch several thematic and storytelling opportunities to explore. Rather than telling another boots-on-the-ground story of soldiers in the trenches, Treyarch opted to craft a complex espionage thriller, breaking conventions that previous games in the series established."
Treyarch began as the secondary Call of Duty studio and was often viewed as the franchise's "B-team." Treyarch's 2006 Call of Duty 3 was a competent World War II shooter, but Infinity Ward's 2007 Modern Warfare set a revolutionary new standard for campaigns and multiplayer. Treyarch's 2008 World at War returned to World War II and resembled a reskin of Modern Warfare. In 2010 Treyarch shifted direction with Call of Duty: Black Ops, introducing a nonlinear, twisty Cold War-era espionage thriller. Black Ops featured a fully voiced protagonist, Alex Mason, and included portrayals of Fidel Castro and John F. Kennedy, departing from previous series conventions.
Read at GameSpot
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