Ubisoft's Franchises Will be Handled by 5 New Units as Part of 'Major Reset'

"Ubisoft has announced a major reset, overhauling its organisation, operation, and portfolio of games to rebound from its downward trajectory of the last few years and "reclaim its creative leadership". The French company, whose share price has tumbled since 2024 amidst a string of misfiring game releases, is restructuring into five decentralised "creative houses" that will operate as fully integrated business units handling end-to-end game production and publishing."

"The five units, one of which is the recently launched Vantage Studios, will focus on specific Ubisoft franchises and genres, handing end-to-end game production with full responsibility and financial ownership. The move marks a departure from Ubisoft's previous centralised structure and leadership and mirrors the creation of the Tencent-backed Vantage subsidiary that now handles the company's three biggest franchises: Assassin's Creed, Far Cry, and Rainbow Six."

Ubisoft is implementing a major organisational reset, restructuring into five decentralised 'creative houses' that will handle end-to-end game production and publishing with financial ownership. The company cancelled six games, including the Prince of Persia: Sands of Time remake, and delayed seven titles to meet quality benchmarks, moving an unannounced FY 2026 project to FY 2027. The reset responds to a selective AAA market, a competitive shooter landscape, and rising development costs. Ubisoft will concentrate on open-world adventures and games-as-a-service native experiences. The change shifts responsibility away from a centralised model toward franchise-focused business units, including Vantage Studios.

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