"Walking into the Barcelona offices of the video game developer King (the company behind mobile games like Candy Crush, Bubble Witch and Farm Heroes) is like entering a dream full of cotton candy and gigantic candies. We opened the Barcelona headquarters in 2012, and I came to the company a year later, recalls the UK-born Tom Green, 42, who has been president since May."
"King, founded over two decades ago, is one of the big names associated with the rise of video games for mobile phones and its crown jewel, Candy Crush Saga, has been downloaded over five billion times and generated more than $23 billion. Green, who in May went from being the director of Candy Crush to the president of the entire company, seems comfortable when speaking about familiar territory: the games themselves. Our games are unique in their design and in the expression of their ideas."
King's Barcelona offices opened in 2012 and serve as the studio's second-largest site after Stockholm, focusing on level design, interfaces and unreleased titles. Candy Crush Saga has been downloaded over five billion times and generated more than $23 billion, making it a highly profitable franchise. Tom Green moved from Candy Crush director to company president in May and aims to refine products and coordinate teams across locations. Microsoft acquired King in 2023, triggering a global integration process and two redundancy plans within a year that heavily affected the Barcelona division. The firm faces a paradox of franchise profitability amid widespread industry layoffs in 2025.
Read at english.elpais.com
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