"Look, we always planned for a, you know, a surprise release,"
"Geoff came in and wanted to do something special and put us in the TGAs. We were gonna do a shadowdrop, you know, since day one, almost since forming this company; we did it with and it worked well."
"We've known Geoff for a long time, and he said, 'let me do something,' that's maybe a little risky in hindsight-but different, [to] take a free to play PvP Raid Shooter and do something with it,"
Wildlight Entertainment planned a surprise shadowdrop for its multiplayer hero shooter, following a strategy that succeeded for Apex Legends. A longtime collaborator, Geoff, pushed to showcase the game at the Game Awards, prompting the studio to prepare a trailer and close the event. The trailer provoked mixed reactions: some viewers were intrigued while others were unimpressed. The reveal produced unpredictable social-media drama and spawned rumors of a delay before the scheduled January 26 launch. The studio acknowledged the choice was risky and that the trailer was rushed to accommodate the opportunity to appear at the awards.
Read at Kotaku
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