The article discusses the notable changes in Rockstar Games, particularly with Grand Theft Auto 6, showcasing its first female protagonist, Lucia. Unlike previous installments, especially GTA 5, the new marketing strategy emphasizes character drama over sheer action. The shift reflects internal reforms at Rockstar aimed at improving workplace culture, reducing gender pay gaps, and enhancing representation. The decision to introduce a Latina character and the change in focus in the trailers signify a broader evolution in storytelling within the series, moving away from solely antihero narratives to more complex character explorations.
The early marketing of GTA 6 highlights character drama and a shift from pure action, featuring the first playable female character, Lucia, in a more inclusive narrative.
The changes at Rockstar Games reflect a significant cultural shift, from addressing the gender pay gap to embracing a protagonist that offers more depth and representation.
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