"Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery. How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got."
"If you look at it through that lens, that doesn't make a whole lot of sense. But that isn't the lens through which we look. Instead, we look at...how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable."
Take-Two CEO Strauss Zelnick continues to avoid disclosing the price of Grand Theft Auto VI, focusing instead on the importance of perceived value for consumers. He asserts that the company's responsibility is to ensure customers feel they receive more value than what they pay. Zelnick mentions that while game prices have decreased relative to inflation, the company prioritizes delivering an exceptional product that feels reasonably priced to consumers, rather than adhering strictly to economic comparisons.
Read at Kotaku
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