Switch 2 packaging is probably going to confuse people, retail workers say
Briefly

The Nintendo Switch 2 showcases an iterative design, closely resembling its predecessor, the Switch. Despite the addition of a '2' on the box, marketing strategies appear to mirror prior approaches, risking consumer confusion. Discussions on social media have highlighted concerns from influencers and retail workers about how the branding might hinder understanding for the average buyer. This situation brings to mind the marketing failures of the Wii U, which suffered due to unclear messaging regarding its identity as a new console.
If you've worked in food or retail, you'd know that sad truth. It's definitely painful cause there is a giant 2 but Wood does have a point.
Yall are calling him crazy for this but as both a game designer and retail worker who has SEEN the cognitive function in the average person's brain, he's very right.
General public isn't you. 'A bit confusing' is what I said - 'a bit confusing.' Not like mass hysteria, not like rioting in the streets.
Part of the problem was the way the console was named and marketed. For average people, it was difficult to discern that Wii U was a new console.
Read at Polygon
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