Sony Partners With Blackpink's Lisa To Remind You The PS5 Exists
Briefly

Lisa from Blackpink stars in a promotional video for the PlayStation 5, showcasing gameplay from popular titles while highlighting her song 'Lifestyle.' The video marks another notable collaboration under Sony's PlayStation Playmakers program, which connects various celebrities to enhance brand visibility. Sony celebrates nearly 80 million PS5 units sold, maintaining a strong sales trajectory similar to the PS4 despite past challenges. Upcoming exclusive titles for the PS5 include Death Stranding 2, Ghost of Yotei, and Saros, expanding the gaming library further.
Sony has enlisted the help of Blackpink member and actor Lisa to promote the PlayStation 5 through a promotional video featuring gameplay from popular titles.
Sony's partnership with Lisa is part of the PlayStation Playmakers program, which collaborates with celebrities to enhance the PlayStation brand.
Sony has successfully sold close to 80 million PS5 units, positioning it on a similar sales trajectory to the PS4 despite initial launch struggles.
The PlayStation lineup continues to expand with upcoming exclusives such as Death Stranding 2 and other titles like Ghost of Yotei and Saros.
Read at GameSpot
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