"Sony has spoken once again about exactly how it is utilizing AI in video game development, which it says allows it to accelerate and streaming the process. The company has already utilized some AI use with Spider-Man 2 and even tested some models using Horizon Zero Dawn's Aloy. However, Sony believes AI should support creativity, not replace it, according to its own mission statement about its own AI tool called Enterprise LLM, which helps employees across the company use AI safely."
"According to its 2025 corporate report, since 2023, over 50,000 people in 210 different teams have started using this system. Employees are using it not just for chat or writing help, but also by connecting it directly to their daily work tools. So far, Sony has tested more than 300 AI projects, with over 50 now part of regular work routines. To make sure AI is used safely, Sony is also working closely with teams that focus on legal issues, privacy, and ethics."
"Some in the gaming industry agree that changes like these are needed. Masahiro Sakurai, the famous game developer known for Kirby and Super Smash Bros., said big games take too much time and effort to make and that the current way of doing things can't last. He believes AI could help teams work faster and smarter, especially in large game studios. Sakurai said only the studios that adapt to AI will be able to keep up in the future."
Sony deploys Enterprise LLM across its organization to integrate AI into game and media production and daily work tools. Since 2023, over 50,000 employees across 210 teams have adopted the system, enabling more than 300 AI projects and integrating over 50 into regular workflows. AI use includes development assistance on titles like Spider-Man 2 and experiments with Horizon Zero Dawn's Aloy, upscaling for PS5, and audio restoration for older films. Legal, privacy, and ethics teams are co-developing rules and detection systems to prevent unauthorized copying and to protect creators' work. Industry figures and studios view AI as necessary to sustain large-scale game development workflows.
Read at GameSpot
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