Sonic the Hedgehog series boss tells us how the series keeps up to speed

""Sega does what Nintendon't"."

""So I didn't call out any specific title, and there's a lot of racing games out there," he says."

"He suggests Sega is "having a bit of fun" and points out that its new game, which is available across different consoles and on PC, is still likely to sell the most copies on Nintendo's Switch."

""The Sonic versus Mario talk very much benefits Sonic," he says."

Sega's 1990s slogan epitomised a fierce rivalry with Nintendo, but the relationship has softened as Sonic appears on Nintendo consoles and characters have collaborated. The advert for Sonic Racing: CrossWorlds echoes a 1992 commercial that claimed superiority over Nintendo, and Sonic Team leadership made remarks that seemed to reference Mario Kart. Takashi Iizuka declined to name specific rivals and said he did not call out any specific title. Industry commentators view the campaign as playful promotion, noting CrossWorlds is multi-platform, likely to sell strongly on Switch, and plans include live-service elements like rotating characters and a season pass.

Read at www.bbc.com