"Saudi Arabia has taken a decisive step toward becoming the world's gaming hub after its $55 billion (£41 billion) acquisition of US game publisher Electronic Arts (EA) - the largest leveraged buyout in corporate history. The deal, orchestrated through the Public Investment Fund (PIF), the kingdom's $700 billion sovereign wealth fund, gives Crown Prince Mohammed bin Salman control over one of the industry's biggest names - and access to hit franchises including EA Sports FC, Battlefield, and The Sims."
"The deal was sealed just weeks after Team Falcons, a Saudi esports team backed by PIF, triumphed at the Esports World Cup in Riyadh, an event that drew three million spectators and international attention. The Crown Prince, who presented the winners' trophy himself, is reported to be a "massive gamer" and long-time fan of titles such as FIFA - now rebranded EA Sports FC."
Saudi Arabia acquired Electronic Arts for $55 billion through the Public Investment Fund, securing control of major franchises including EA Sports FC, Battlefield and The Sims. The purchase is the largest leveraged buyout in history and integrates EA into the kingdom's cultural and economic diversification strategy. The Crown Prince gains influence across esports, streaming and console markets as PIF and Savvy Games Group already hold stakes in Nintendo, Capcom and Take-Two. The kingdom plans $38 billion in gaming and esports investment by 2030, aiming to become a central player in the $184 billion global gaming market.
Read at Business Matters
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